{"product_id":"fortifying-shampoo","title":"Fortifying Shampoo","description":"\u003cp\u003eBalanced cleansing for healthier, stronger-looking hair.\u003c\/p\u003e\n\n\u003cp\u003eHealthy hair begins with a clean foundation. Natology Fortifying Shampoo is formulated to effectively cleanse the hair and scalp by removing buildup, excess oil, and impurities while helping maintain softness and manageability.\u003c\/p\u003e\n\n\u003cp\u003eEnriched with Panthenol (Vitamin B5), Niacinamide, Aloe Vera, Rosemary Extract, Saw Palmetto Extract, Amino Acids, Hydrolyzed Collagen, Bamboo Extract, Nori Extract, and Glycerin, this formula helps condition the hair, improve softness, and support healthier-looking, stronger-looking strands as part of your regular hair care routine.\u003c\/p\u003e\n\n\u003cp\u003eSuitable for all hair types.\u003c\/p\u003e\n\n\u003cp\u003eBenefits\u003c\/p\u003e\n\n\u003cp\u003e* Effectively cleanses the hair and scalp\u003cbr\u003e\n* Removes buildup and excess oil\u003cbr\u003e\n* Helps maintain softness and manageability\u003cbr\u003e\n* Helps improve the look and feel of hair\u003cbr\u003e\n* Supports healthier, stronger-looking hair\u003cbr\u003e\n* Leaves hair feeling refreshed after every wash\u003c\/p\u003e\n\n\u003cp\u003eKey Ingredients\u003c\/p\u003e\n\n\u003cp\u003eRosemary Extract\u003c\/p\u003e\n\n\u003cp\u003eA botanical extract commonly used in hair care products to help support healthy-looking hair.\u003c\/p\u003e\n\n\u003cp\u003eNiacinamide\u003c\/p\u003e\n\n\u003cp\u003eHelps support the condition of the hair and scalp as part of a balanced hair care routine.\u003c\/p\u003e\n\n\u003cp\u003ePanthenol (Vitamin B5)\u003c\/p\u003e\n\n\u003cp\u003eHelps improve softness while supporting moisture retention and shine.\u003c\/p\u003e\n\n\u003cp\u003eAmino Acids\u003c\/p\u003e\n\n\u003cp\u003eHelp condition the hair and support smoother, healthier-looking strands.\u003c\/p\u003e\n\n\u003cp\u003eAloe Vera\u003c\/p\u003e\n\n\u003cp\u003eHelps leave hair feeling hydrated and refreshed.\u003c\/p\u003e\n\n\u003cp\u003eHydrolyzed Collagen\u003c\/p\u003e\n\n\u003cp\u003eForms a lightweight conditioning film on the hair to improve its feel and appearance.\u003c\/p\u003e\n\n\u003cp\u003eBamboo Extract\u003c\/p\u003e\n\n\u003cp\u003eA plant-derived extract included to help support the overall condition of the hair.\u003c\/p\u003e\n\n\u003cp\u003eHow to Use\u003c\/p\u003e\n\n\u003cp\u003eApply to wet hair and massage into the scalp until a rich lather forms. Rinse thoroughly. Repeat if desired. Avoid applying directly to your hair ends. Follow with Natology Root Renewal Hair Treatment for best results.\u003c\/p\u003e","brand":"Natology","offers":[{"title":"Default Title","offer_id":48206164492518,"sku":"100","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0819\/5142\/4742\/files\/63a0a3e8-9f12-4e3d-9fb2-4525cac4a545.jpg?v=1786993252","url":"https:\/\/natologyhair.com\/products\/fortifying-shampoo","provider":"Natology","version":"1.0","type":"link"}